Football style goes four-legged as the Three Stripes brings iconic club colours to dogs.
Today, adidas unveils its new Clubs Pet Collection, bringing the passion of club football to fans’ most loyal companions through a range of apparel and accessories designed for dogs and inspired by some of the world’s most iconic football clubs.
Launching across selected markets, the collection marks the first time adidas and a roster of leading football clubs have come together to create a dedicated pet range. The collection features products inspired by Arsenal FC, Club América, SL Benfica, FC Bayern Munich, Liverpool FC, Manchester United and Real Madrid CF.
Designed for dogs who are just as much a part of the football family as their owners, the range includes jerseys in multiple sizes, alongside dog carriers and collars. The jerseys draw inspiration from each club’s iconic identity, while the accessories combine functionality with premium design details that celebrate the spirit of the game.
Football, But Make It Furry
The collection taps into a wider shift in the way football fandom is expressed. Jerseys have long moved from the stadium into streetwear, and adidas continues to blur the boundaries between sport, fashion and lifestyle.
Now, the same spirit extends to man’s best friend. Whether worn at home, on the move or on matchday, the pieces allow supporters to share their club colours with their dogs — turning traditional football fandom into a shared lifestyle moment.
Launching as part of adidas Football’s “Team adidas” club football moment, the collection celebrates the return of domestic football and the communities, traditions and passion that define the club game around the world.
The adidas Clubs Pet Collection is available from August 18 in selected adidas stores, selected retail stores and online at adidas.com.
