Supporting your national team has officially become a family affair including the four-legged members.
Just in time for the FIFA World Cup, Adidas has unveiled a collection of miniature football jerseys designed exclusively for dogs. While the jerseys are undeniably charming, it is the campaign imagery that steals the show. A Shiba Inu proudly represents Japan, a Dachshund sports Argentina's iconic stripes, a fluffy Pomeranian backs Mexico and a chocolate Labrador cheers for Colombia. The casting may not follow geography, but it perfectly captures the playful spirit of the collection.
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Whether dogs genuinely enjoy watching football remains open to debate, although studies suggest they are certainly interested in seeing other dogs on screen. One thing is clear: as football fever returns, matching kits for humans and their canine companions are becoming part of the modern fan experience.
For this World Cup, team spirit has never looked so fetching.
